Fresh And Magazine Ready
A study in warmth and deliberate styling. This project focused on making simple subjects earn their close-up through lighting and composition.
Indyx App Explainer
This video explains how to use the Indyx app, converting people from knowing about the app to understanding its functions and benefits.
Claws and Effect
This newsletter component for the Winnipeg Humane Society summarizes their 2025 achievements in fostering and volunteer engagement. The strategy focused on turning dense data into a compelling narrative of direct donor impact.
Speed Dating Meets Slow Pours
This campaign aimed to increase brand awareness for Lavanda Cafe by launching a series of speed dating events. By targeting "Chronically Online Olivia" — young influencers who experience FOMO — we reached business professionals in the area through word-of-mouth and social media.
Watch Of Legend
This series focuses on the intersection of human endurance and precision timing. By highlighting historical figures like Mercedes Gleitze and Steve McQueen, the copy emphasizes that a Rolex is a witness to the moments where a person becomes a legend.
The Next Logical Step
When Cadillac announced its entry into Formula 1, the challenge was to position a 124-year-old heritage brand as a modern engineering powerhouse.
The "Dadvertisement"
This 30-second radio spot, titled "Dadvertisement," uses humour and wordplay to promote the Toad Hall Toys Sidewalk Sale in the Exchange District.
Local Style Spotlight
This feature profile explores the human element behind the HOTWIRE initiative. By leading with a high-definition video component, the project captures the immediate energy of the subject before providing the deep-dive narrative analysis below.
Lessons In Lighting
The shoot utilized a single-point lighting setup to create deep blacks and sharp highlights. This editorial approach emphasizes texture — from the subject's hair to the intricate embroidery on the Western-style shirt — creating a rugged yet polished aesthetic.
NYE Brand Identity & Strategy
Developed a comprehensive visual identity for "NYE," a brand built around the art of connection and renewal. The strategy leverages "The Creator" archetype to position New Year's Eve as a moment for vision and transformation.
Building Dreams on Lombard
To support The Dream Factory’s move to its new home on Lombard Avenue, I drafted this news release to announce a $250,000 fundraising campaign.
Canoe Club Golf Course Takeover
This report covers the City of Winnipeg's unanimous decision to take over operations of the Canoe Club Golf Course following a period of decline and unpaid taxes by the previous leaseholder.